It’s unclear if it’s because CapCut is owned by ByteDance and they want to promote their app or if it’s because these videos are so engaging that they receive a boost organically. Many TikTok content creators, myself included, have noticed that the algorithm seems to boost videos using CapCut templates.
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Template creators scour the internet for funny clips from TV shows, movies, and celebrity interviews that are ripe to become memes on TikTok, then set them up as CapCut templates for the rest of us to enjoy! Why should I use CapCut templates? You can follow template creators on CapCut, but it’s not necessary. Where do the templates come from? Individual users create them. There are other types of CapCut templates for transitions, photo layering, specific songs, and more, but this blog post will primarily focus on the more meme-like CapCut templates that are so popular on TikTok. For example, you can make the character Michael Scott from The Office pop up over your own image and include audio of him saying “this is the WORST.” These entertaining templates are available in the CapCut app, so anyone can easily use them to create their own riffs on the original joke. Often you’ll see characters from pop culture superimposed over a photo or video, with text on top and an audio to match the superimposed clip. You’ll want to download CapCut ASAP if you want to experiment with these templates!ĬapCut templates are essentially a new generation of memes. As of March 2023, Capcut boasted over 200 million monthly active users. What is CapCut and what are CapCut templates?ĬapCut is a separate app from TikTok it’s free and is owned by TikTok’s parent company, ByteDance.
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I’ll walk you through what exactly CapCut templates are, the value of using them, and how to actually use a CapCut template on TikTok. CapCut templates are a low-effort and fun way to produce more relevant content and potentially increase your reach on TikTok.
Videos using CapCut templates are supposedly prioritized by TikTok’s algorithm, so they tend to spread like wildfire. CapCut templates are taking TikTok by storm! Even if you’ve never heard of CapCut, if you spend time on TikTok, I’m sure you’ve seen a CapCut template before.
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